Playbook – Building a Creative Platform
2021 - Current
Playbook is a creative platform used by millions of creatives and teams to organize, collaborate on, and publish visual work.
I joined Playbook early as the Founding Product Designer, owning design across product, systems, and brand as the platform grew from early product to scale.
Comments that scale with real collaboration
Design goal: Make conversations stay readable and not chaotic, even when there're tons of comments, internal and external, at once.
A lot of my focus here was on readability and hierarchy rather than adding more controls. Grouping replies, clarifying visual ownership, and making activity visible without overwhelming users even when there're hundreds of comments.
Emoji reactions
Design goal: Let people acknowledge or approve work quickly without needing to write a full comment everytime.
We noticed that many interactions didn't always need a full comment. I introduced reactions as a lightweight feedback layer that reduced noise while keeping communication accessible. The design focused on keeping them fast, visible and unobtrsuive within Playbook.
Marketing website
Design goal: Design and build marketing website to present Playbook clearly and effectively help people move from curious to confident.
I focused on simplyfing the overall messaging, restructuring page heirarchy, and making sure layouts stay consistent across desktop or mobile. Especially when more than 50% of Playbook's first visitors come from mobile.